When Litwak's Family Fun Center and Arcade closes at night, the video-game characters are free to travel to other games and socialize. Wreck-It Ralph, the antagonist in Fix-It Felix, Jr., is unhappy with the treatment he receives from the Nicelanders, the "good" characters in his game. When the Nicelanders celebrate their game's 30th anniversary, Felix, the game’s protagonist, welcomes Ralph, but the others ostracize him.