Welcome to Mad Men, a shocking portrait of a time that was anything but innocent. Nothing is as sexy. Nothing is as provocative. Nothing is as it seems. Mad Men: Where the Truth Lies. Advertising firm Sterling Cooper has been sold to a British company, but nobody is particularly happy with their baffling business decisions, not to mention the numerous layoffs and a restructuring. While Don Draper chafes under the new rules, he pursues Sally's schoolteacher and prepares for the birth of his third child with wife Betty.